Why Seven?

Culture

• There are 7 Harry Potter books although book 7 was split into 2 films by Warner Bros in what could be described as nothing more than a money-spinning exercise. Harry was born in the seventh month and wore a number 7 on his quidditch robes.
• There are seven basic musical notes: do, re, me, fa, so, la, te. In India they become sa, re, ga, ma, pa, dha, and ni.
• Seven has the highest probability of occurring when you add the sum of two dice rolled.
• And there are of course, 7 days of the week. (Not 8, as suggested by John, Paul, George and Ringo)

Science

• The New 7 Wonders of The World are: The Great Wall of China, The Colosseum, The Taj Mahal, Petra, Machu Pichu, Christ Redeemer and Chicken Itza.
• Talking of 7 wonders, there are also 7 Natural Wonders, 7 Wonders of the Underwater World, 7 Wonders of the Industrial World and 7 Wonders of the Solar System plus various “New Wonders” all numbering 7.
• White light is made up of 7 colours, red, orange, yellow, green, blue, indigo, and violet – which are also the seven colours of the rainbow.
• Neutral pH between acidity and alkalinity is seven.
• The number of celestial bodies visible to the naked eye is seven. They include the Sun, the Moon, and the five planets, Mercury, Venus, Mars, Jupiter, and Saturn. Earth is a celestial body but since we are on it, for us, it is not visible in the sky!

Religion

• God rested on the seventh day according to the Christian Old Testament and the Jewish Torah.
• Roman Catholics give special emphasis to the number seven, having seven sacraments and seven deadly sins.
• Buddha is said to have walked 7 steps at his birth.
• In Islamic tradition 7 symbolises infinity. And in Hinduism the cycle of life goes through 7 stages before the soul attains moksha (salvation).

As a global population, we are drawn to the number number 7. So whether it was divine influence, scientific illumination or just plain old gut feel, Audio 7 and now Seven Integration caries positive omens that we just can’t shake.