What About Cinemas?
Cinemas were already under pressure pre-pandemic, being squeezed by streaming services and cultural changes. Mid-range films struggle to get an audience nowadays, and so if a cinema wants bums on seats it’s all about Marvel, Star Wars, Pixar, fantasy films and family animation (pretty much anything from Disney then!). many cinema’s were already changing how they do business, moving to an “experience” rather than just a conveyor belt of people in, play the movie, people out, people in, play the movie… By adding a pre-show meal, or at your seat service, or live streaming an event.
In the summer, when lockdown was eased, we didn’t see a flood of people returning to the cinema – granted there were very few films to watch as they were all delayed. No Time To Die was just one of many films that has been pushed back and is taking the blame for a collapse in cinema goers. But is it fair to lump all the blame on one film release? Of course, as so many films were put on hold last year, it stands to reason that there is about to be a glut of films in 2021, and this could just be what saves the cinema industry.